Projects

Background

Process

Research

Ran analysis of 50K usage sessions, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Projects

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

Conclusion

Whether you're shipping a new feature, this principle applies.